It is a well known fact that the British have an irrational love of tea, however the “Egoist” teapot takes that love to a whole new level. The $3 million Egoist was officially certified by…
How did a diamond became forever?
The answer lies in the brilliant, multifaceted, marketing strategy designed and executed by the ad agency N.W. Ayer for their client De Beers.
Seals and signet rings (from Latin “signum” meaning sign) were used in the earliest civilizations and are of considerable importance in archaeology and history because of their practicality. The useful seal evolved into jewelry because of its utilitarian purpose of authenticating a document while being portable. At a time when few could read or write, seals bore a distinguishing mark or badge, equivalent to that of a signature. The seal was essential for establishing the ownership of property, for legitimizing business transactions, for rulers, governments and church officials authenticating any kind of correspondence. The signet ring became popular for its convenience because the seal was ready to be used at a moment’s notice. Only later did it become ‘a piece of jewelry’. The signet ring has been worn and used throughout history in all cultures around the world.
While truly a jewelry innovator throughout it’s long and distinguished history, Van Cleef & Arpels has one design that stands out above all of the rest, the Zip necklace.
The zipper has gone through many fashion cycles. From being a novelty, to being invisible on our clothing to being visible on every item we carry.