It is happening with men’s clothing and men’s accessories, including men’s jewelry. Demand for all things “man” related is rising quickly. There is solid evidence to support these findings.
One piece of this evidence is the Google Global Search Summary for Men’s Jewelry Products below. The chart below was provided by Karus Chains, who is let it be noted, in the jewelry business. Find them at Karus Chains.
Personally, I think this all whole jewelry trend we are seeing is a natural extension of men’s current fashion in general. Men are really paying attention to every aspect of their attire from head to toe. The proof is in the details and the details are in the chart. Little things matter. Article after article in the business section of most major periodicals mentions the continued growth of menswear. Check out this great article about the steady climb of men’s fashion. Look at the growth of Bonobos, a direct sale company for tailored mens clothing.
In terms of jewelry, the biggest demand by far is for men’s rings, probably wedding rings. Will the Supreme Court decision to legalize gay marriage help that trend continue upward? We will see in the upcoming year.
While interest in men’s jewelry is lower in the U.S. than it is in other parts of the world, it seems to be rising at exactly the same rate as the rest of the world. By the way, this interest is rising every year so far by double digits.
Looking back in history male jewelry has always been in fashion, literally from the beginning of time. We are just experiencing a return to men’s jewelry being popular and acceptable.
The non-traditional components of men’s jewelry like necklaces and bracelets are where we are seeing the largest jumps in popularity. Men who would have never considered a bracelet or necklace are doing so now. Think of current celebrities, men that are considered masculine and well dressed that are being photographed regularly. Prince Harry would be a good example. A former soldier and adventurer who wears both a necklace and multiple bracelets signals both masculinity and individuality. Another example would be David Beckham, at times he wears earrings in both ears!
By the way, we aren’t talking about going back to just gold chains although that look is still very popular. We are talking about very fashionable, personal, tasteful pieces of jewelry made out of non-conventional materials like sterling silver, leather, stainless steel and titanium. This is where we are seeing huge strides in mens jewlery.
For the record, we are talking about a lot of men 50something and younger that are sporting jewelry. These guys are going to the office, they are professional, they are not just the artsy/musician guys. For those a bit more conservative, the necklace can remain under the shirt during the week and come out on the weekend.
So, look for dog tags, skull jewelry, cuff bracelets lots of leather, plastic tubing, stainless steel or sterling silver because all of these materials are having a moment. The look is decidedly male.
Oxidized stainless steel bracelet at Mrs. Jones
Amadeo See No Evil Ring
David Yurman Exotic Stone Tag Necklace.
Are you a fan? Think it is about time men can express themselves?
Let me know!